I worked as lead designer on the #AltarSinLímites Twitter campaign for T-Mobile Latino, a campaign that was pitched and created our internal Hispanic Creative Team.
We spent a week or so coming up with ideas to celebrate Dia De Los Muertos, and we landed on this concept of creating a digital ofrenda for people to celebrate their loved ones.
Once the concept was approved, I created a set of ofrenda templates within a .PSD using multiple artboards, each with slightly different layouts, photo frames, and graphical elements. I also designed the Twitter banner for the T-Mobile Latino's handle to match the campaign.
Once the campaign kicked off, the team and I worked throughout Dia De Los Muertos to format submissions into the template before handing off to the social team for posting.
As a first-generation Mexican-American, I'm especially proud of getting to work on something so close to my roots.
